With a team of physicians and scientists focused on the latest chemical and biological science, Thinkbaby and Thinksport continue to lead in the usage of safe materials for consumer products. Our efforts are further energized by working with both our leading child advocacy partners and like-minded individuals who seek alternative products.
It became clear during my work within a biological testing lab (non-animal) that products on the market were fraught with issues. It didn’t matter if the product was made in China, the US or Switzerland, there were chemicals leaching that had the potential to cause endocrine disruption, cancer and reproductive harm. It also became quickly clear that government regulation was not on the near horizon. So Thinkbaby and Thinksport set off to create alternatives. The company first identified baby bottle, as 95% of the bottles on the market were composed of Bisphenol A (BPA), a chemical that is suspected to disrupt the endocrine system. We then proceeded to target other products within the baby feeding realm and were led by parents to design a sports bottle. Thinkbaby and Thinksport approaches each product category with the came criteria. Safe. Functional. Sustainable.
The first line in the sand that we draw surrounds material safety. We don’t jump on new materials just because they are free of one chemical. The reason is that the potential for landing on some other potentially harmful chemical exists. Instead, we stay keenly focused on the latest emerging studies. We should also add that we understand the difference from valid science and industry-funded science. We wont work with scientists or doctors that endorse specific products. You can buy doctors like that anywhere, and its bad medicine in our opinion.
We then ask is the product functional? We don’t want to create the same old tired thing in the marketplace. For example, look at the surplus of single-walled sports bottles in the market. While they have potential to be safe, you can’t cold fill them or hot fill them. We could create a really safe metal box, but why? So we look at problems within a category and look to improve upon the category. We also put economical into the functional category. The goal is to have a product that is pocket book friendly, it doesn’t make sense for us to produce product that only a few affluent individuals can afford. If we are going to help the world, we need to make sure that the world can obtain safe solutions.
And finally we look to make our products sustainable. And we do this in two ways. Either the product needs to have an extremely long use life or it needs to be recyclable. The truth though is that we try to do both. Our baby bottle line can be transformed into our award winning sippy cup. This ability alone allows a parent to save their 8-10 bottles and use them for at least another year. This saves both parents’ money, but more importantly it saves the environment from excess waste. All of the baby bottles are made from No. 5 plastic and can be recycled. When we built our Complete BPA Free Feeding Set, we lined the products with stainless steel. They not only last the first child’s use, but the second. And we always hear from parents how much they love using them.
Our mission as a company is to provide safe consumer products. We don’t wait for a material to make headline news in order to make a change. We will continue to expand our products suite to offer alternatives to existing products on the market. We hear more and more folks refer to us as a lifestyle brand focused on safe products and that truly is the goal.